Adelphi Healthcare

Privacy

This explains how and why we collect, use, share, and protect your personal data when you interact with us as a customer, prospect, supplier or website visitor.

What data we collect

Identity & contact: name, job title, company, address, telephone, email
Transaction & order: products ordered, dates, quantities, invoice and delivery details
Lead / quote data: how the lead came in, quote status, source (event, website, referral)
Usage & behaviour: website visits, pages viewed, device, IP, cookies
Communications: emails, calls, preferences

How we use your data

We use data to:
• process orders, manage billing and delivery
• fulfil your requests and respond to enquiries
• send communications about offers, services, news (when consented or under legitimate interest)
• segment and personalise marketing based on your history and interaction
• monitor site usage and improve our services
• comply with legal or regulatory obligations

Legal basis for processing

We rely on:
• Performance of contract
• Legitimate interests (for business operations, marketing, improving services)
• Consent (for marketing, non-essential cookies)
• Legal obligations

Sharing your data

We may share your data with:
• Service providers (CRM tools, email platforms, logistics, IT)
• Business partners or affiliates
• Professional advisers, auditors
• Regulators or authorities (if required)
• Potential buyers or business partners (in case of sale or restructuring)
We require all third parties to protect your data and restrict how they use it.

International transfers

If we transfer data outside the UK or to countries without equivalent protections, we use appropriate safeguards (e.g. standard contractual clauses) to ensure your data remains protected.

How long we keep data

We retain your personal data only as long as needed for the purposes above or as required by law. When no longer needed, data is securely deleted or anonymised.

Your rights

You have rights under UK data protection law, including:
• Access your data
• Correct inaccurate data
• Erase data (in certain circumstances)
• Restrict processing
• Object to processing or marketing
• Data portability
• Withdraw consent

To exercise any right, contact us at [email protected] or write to us at our address below. If you’re unhappy, you may lodge a complaint with the Information Commissioner’s Office (ICO).

Security

We apply technical and organisational controls (e.g. encryption, access controls, staff training) to protect your data. In the event of a breach, we will notify you and relevant authorities if required by law.

Changes to this notice

We may update this notice from time to time. When we do, we’ll update the 'Last updated' date and notify you where required (e.g. via email or website banner).